Get your entire team
telling the same story.
Introducing our brand messaging strategy, a proven framework that gives your entire team the clarity and confidence to connect with — and inspire — your audience.
Translating industry jargon into normal human speech is tricky.
So you’re launching a new initiative, strategic plan or campaign.
But is your message muddy? Maybe it feels like it was written by five different people. Perhaps you’re not sure if the language will resonate with your audience. Maybe you don’t even have a message and don’t know where to start.
How will you gather all the moving parts into one strategic messaging framework that pulls heartstrings and makes the right things happen?
Where can you turn to understand what, specifically, motivates your target audience?
Imagine...
A suite of messaging at your fingertips for you to use immediately, on any platform, to get your point across to the right audience
The perfect words, said in the right way, that match what you want to convey
Feeling confident your content (from social media to newsletters) is data-backed and researched — so you know it’s hitting the right chords with your target audience
Everyone in your organization in sync whenever they talk about your organization
The hours you’ll save by having your core brand messaging strategy dialed in, so you won’t have to formulate your point from scratch every time you want to communicate
Our strategic messaging framework supports child and family-focused organizations to crystallize their messaging so they can rally supporters around one clear and compelling call to action.
We can help you find the clarity on the other side of complexity so you can win the hearts (and change the minds) of your audience.
There are three things that make our brand messaging strategy one of the most useful, effective and difference-making tools for your marketing toolbox:
1 - Every piece of messaging we create for you will be based 100 percent on who your audience is. Not “families.” Not “young people.” Not another child-focused organization’s audience. Just yours. How? Added to our foundation of extensive experience working with children and families, you’ll benefit from our expertise in specialized research that takes the guesswork out of what makes your audience tick — and what inspires them to action.
2 - Together, we’ll sort out exactly what action we want your audience to take. Too many missions fail because they don’t have clear aspirations. That’s right, we’re asking you to dream. Because that’s what makes the doing effective. We’ll drill down to the essence of what you want your target audience to know, do or think differently. This takes imagination and no small amount of audacity — and it’s essential. Because you can’t get to a finish line you can’t see.
3 - You won’t just learn abstract communications tactics, you’ll have a detailed and actionable core brand messaging suite that anyone helping spread your message can easily use. Plus, we’ll weave the messaging into a suite of tangible messaging for you to use instantly: press releases, flyers, social media — whatever media your team needs.
Our messaging strategy framework is designed to establish your FOUR-PART CORE MESSAGE and tailor it to transform your vision into a captivating set of marketing materials to motivate your audience to action.
One - The Challenge
Two - Solution Overview
Three - Solution Details
Four - The Vision
“They've helped us to tell a series of stories about topics important to us like homelessness, immigration, foster care, and social inclusion. It has been great to work with an organization that values equity and inclusion as much as we do.”
— Emily Wagner, Director of Communications, National Head Start Association
