Perfect your post-conference email
Written by ASHLEY peterson-deluca
It’s the last day of your conference. You’ve been pounding the hotel hallways and working from 6 a.m. to 10 p.m. You’re exhausted and ready to sleep in your own bed. But there’s just one thing left to do – send the final, perfect email to cap off your perfect conference.
Here are four tips to hit a game-winning home run for your last email to conference attendees.
prepare the majority of it ahead of time.
Do the bulk of writing your emails to conference attendees ahead of the conference – especially your last one. You can:
Identify and write about what you want to highlight that day based off the schedule.
Hold space where you can pop in new content from the day of, like a quote from the closing keynote speaker or a fun anecdote.
Consider A/B testing the subjectline, so you can gather valuable data for future conferences.
Get it prepared in your email management system so all it takes is a few clicks to send – and then you can finally get some sleep.
We recommend sending this email within 24 hours of the conference ending.
2. include photos from the conference.
Authentic photography is a strong way to build trust, especially in the online world.
By grabbing a few photos from the last day of the conference, you will leave attendees with warm feelings about the event, and make them more likely to want more.
Research also shows that photos help make greater meaning and build important connections for your audiences.
3. leave a great impression.
In your final email, continue fostering a great relationship with your attendees by:
Saying thank you for a great event. Acknowledge attendees’ role in making it an incredible experience!
Capturing the best moments of the conference that align to your brand goals. Referencing specific moments or sessions can help personalize this even more!
Using a warm, energetic tone (even if you’re not feeling it).
Staying future-focused and making it clear that you want to continue a relationship with them after the conference.
Plus, give them a way to continue interacting with you (more in the next step).
4. build on the excitement with a strong call to action.
Attendees leave a great conference feeling energized and ready to act. Give them a clear next step in a single call to action in your final email. Align your single call to action to your overall organization and marketing goals. For example:
Register for the next conference or learning opportunity. In many cases, people are more likely to register for a conference right after having a great learning experience!
Become a member of your organization. Highlight additional great learning opportunities coming up, while attendees are in a “hungry for learning” mode.
Follow you on social media. You can build your brand by appearing in newsfeeds regularly!
Now, with a great email recapping a great event in your attendees inboxes, you can finally get some rest.
