Schools have opened their doors for another school year. As a communications professional, I’ve been pleasantly surprised with the information sent from our new elementary school. I know exactly when school starts. We’ve gotten our school supplies list and know our teacher assignments and class schedules. 

Yet, as a parent of a kindergartner and a first grader in a new school district, I still have so many questions! For example: What types of opportunities for free play are built into the day? How much screen time are kids actually getting each day? What if my kid falls asleep on the floor because she’s 5 and sometimes just needs a nap?

As a school leader, it’s important to realize that kindergarten parents and new parents are a rare breed. This audience doesn’t have the experience or insights that your returning families bring to a new school year. Everything is new for them, and your communications efforts must reflect that – not just during this back-to-school season, but throughout the year. 

By helping families understand what their child’s day looks like during school, they become more confident and comfortable with their decision to share their children with you and your staff.