In times of mistrust, it’s time to call in the reinforcements and boost your trusted messenger game.
Messengers are the people who influence your target audiences. They can support your work in a variety of ways – from sharing your posts on social media, to posting about your programs on their neighborhood listservs to sponsoring your programs.
Trusted messengers are people, or groups of people, your audiences are most likely to listen to. We’re sharing more strategies to harness their power in this blog.
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