Posts tagged messaging
How to find your trusted messengers

In times of mistrust, it’s time to call in the reinforcements and boost your trusted messenger game

Messengers are the people who influence your target audiences. They can support your work in a variety of ways – from sharing your posts on social media, to posting about your programs on their neighborhood listservs to sponsoring your programs. 

Trusted messengers are people, or groups of people, your audiences are most likely to listen to. We’re sharing more strategies to harness their power in this blog.

Read More
How to help overwhelmed parents

Parents and caregivers need our help.  

I’ve led work that supports parents and caregivers for two decades.

I’ve also been a parent for nearly 13 years.

And over time, I’ve noticed a growing trend. Parents and caregivers are overworked, overstressed and overwhelmed – and it’s impacting their health. 

As communicators and leaders, there are three easy guidelines you can follow to ensure your messages break through the noise to reach this overwhelmed (but critical!) audience. 

Read More
Ensure people understand your work

A logic chain is a tool your team can use to align around: 

  1. what you want your audiences to understand about your work;

  2. what you want your audiences to believe as a result of what they understand; and

  3. the specific, concrete action you want your audiences to take. 

Starting with a logic chain when creating a strategic communications plan or before conducting a communications audit ensures your messaging and strategies are laser focused on your end goal. 

Here’s a full visual (and examples!) for how the logic chain works.

Read More
Instantly Improve Your Outreach Through Empathy

As communicators and leaders, we’re constantly having to put ourselves in other people’s shoes. At the heart of good communication is empathy—anticipating how our audience will receive information, and then customizing our approach based on that. I’m sharing my advice for how to do this here!

Read More
Why No One is Listening

We’ve heard from many of you that you’re struggling to break through the noise and that your audiences “just aren’t getting it.” You’re not alone. Right now, our brains are busy juggling uncertainty, stress and anxiety. That’s why we’re sharing two tips to help you reach your audiences.

Read More
How to Simplify Complex Messaging for Your Community

As communicators, it’s our job to simplify our messaging so ALL our audiences understand what we’re sharing and why. That’s why we’re sharing why readability is important, what readability score writers should aim for, how to simplify complex messaging and how to use Microsoft Word to test readability through our blog and free PDF download.

Read More
3 Things First Graders Taught Me About PR

Most Fridays, my husband and I take half an hour to read to first graders. Not only does the activity keep me grounded in Forthright’s mission and in a school setting each week, but it’s also a great place to be reminded of some communications lessons. Here are three things I’ve learned about communications from spending time reading with first graders.

Read More