audiences — Nonprofit Communications & PR Firm | Nonprofit Marketing Agency | Forthright Advising

Posts tagged audiences

In times of mistrust, it’s time to call in the reinforcements and boost your trusted messenger game.

Messengers are the people who influence your target audiences. They can support your work in a variety of ways – from sharing your posts on social media, to posting about your programs on their neighborhood listservs to sponsoring your programs.

Trusted messengers are people, or groups of people, your audiences are most likely to listen to. We’re sharing more strategies to harness their power in this blog.

Brand/Materials Creation, Most Popular, Writing and Messaging, Communications CampaignsEmily SwartzlanderApril 16, 2025trust, messengers, trusted messengers, messaging, audience research, core messaging, audiences, know your audience, finding the right messenger, identifying the best messenger

Ensure people understand your work

A logic chain is a tool your team can use to align around:

what you want your audiences to understand about your work;
what you want your audiences to believe as a result of what they understand; and
the specific, concrete action you want your audiences to take.

Starting with a logic chain when creating a strategic communications plan or before conducting a communications audit ensures your messaging and strategies are laser focused on your end goal.

Here’s a full visual (and examples!) for how the logic chain works.

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