A logic chain is a tool your team can use to align around: 

1. what you want your audiences to understand about your work;

2. what you want your audiences to believe as a result of what they understand; and

3. the specific, concrete action you want your audiences to take. 

Starting with a logic chain when creating a strategic communications plan or before conducting a communications audit ensures your messaging and strategies are laser focused on your end goal. 

Here’s a full visual (and examples!) for how the logic chain works.

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