Getting to the tactics phase of your communications campaign is exciting – you’ve selected your audiences, your messaging is on point and you're ready to put all that hard work out into the world and make change happen. *It's showtime!*
Of course, you need to make sure that those tactics go to work for you, and that means narrowing in on the biggest bang-for-your-buck activities that you can truly deliver.
And, as very busy leaders and advocates, you’re looking for reliable, simple, valuable, tried and true, foolproof options… you want the "easy button" plan.
Read More