Posts tagged how to move people to action
Get people to do what you want them to do

 In 2017, Stanford Social Innovation Review begged nonprofit leaders to “stop raising awareness already.” 

They wanted action. They wanted change. They wanted advocates to take their work to the next level. 

I think we can all agree that right now – in this chaotic year of 2024 – moving our audiences to take action is more critical than ever. No matter what your campaign, your call to action (CTA) needs to be powerful, or it won’t work.  

That’s why we’re sharing quick tips (backed by data from Harvard and Stanford experts) on how to craft a strong CTA.

Bonus: we’re including do’s, don’ts and examples for every recommendation! 

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