Posts tagged nonprofit communications
Connect with your community by knowing your history

As communicators, it’s our job to deeply understand what came before us. For example, knowing about child care’s roots in chattel slavery can help you communicate effectively about workforce challenges. Knowing the history of de- (and recent re-) segregation can help public school communicators better connect around school closures and redistricting. 

Great communicators are history experts and are constantly absorbing news and context. We're sharing tips about when and how to think about history here.

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How big should your comms team be?

Here’s a conversation I’ve had many times throughout my career: 

🙋Executive director: How big should my communications team be?

🤔Me: Well… that depends. How much of your mission relies on convincing people to take action?

We’ve seen it all: 10+ person communications teams, and one part-time person communications teams. A one-person shop could be perfect for some organizations, while others need the full comms squad. Here are the key points to consider as you decide how to invest in YOUR headcount.

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