Posts tagged nonprofit campaigns
How big should your comms team be?

Here’s a conversation I’ve had many times throughout my career: 

🙋Executive director: How big should my communications team be?

🤔Me: Well… that depends. How much of your mission relies on convincing people to take action?

We’ve seen it all: 10+ person communications teams, and one part-time person communications teams. A one-person shop could be perfect for some organizations, while others need the full comms squad. Here are the key points to consider as you decide how to invest in YOUR headcount.

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3 secrets for simple writing

When you’re used to writing emails, white papers and journal articles for your peers and colleagues, it can be really hard to switch up your writing style and draft something easy to read for a different audience. What if I told you that it doesn’t have to be that way? With a little bit of effort, and some “tricks of the trade,” I know you can create high-quality materials that are easy to read. Here’s how…

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2 steps to take *before* you talk to a reporter

Reaching out to the media can be a solid public relations tactic. But, a little tough love here: this approach is not for everyone. Just because you’re doing amazing, life-changing work doesn’t automatically mean that it will gain you a media hit. Before you hit “send” on your email to a journalist, we have two steps you should take in order to get ready to pitch.

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How to create the perfect comms toolkit

When we get fellow advocates, board members, families, business leaders, faith leaders, youth themselves involved in a cause, we’re unstoppable. However, to get partners involved, we need to make group advocacy easy. That’s where communications toolkits come into play. I’m including two tips to build a strong toolkit below.

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