Reaching out to the media can be a solid public relations tactic. But, a little tough love here: this approach is not for everyone. Just because you’re doing amazing, life-changing work doesn’t automatically mean that it will gain you a media hit. Before you hit “send” on your email to a journalist, we have two steps you should take in order to get ready to pitch.
Read MoreA couple of weeks ago, my colleagues and I were reminiscing about “how PR used to be.” In addition to making us feel – well, like seriously seasoned comms professionals who have seen it all – it made us realize just how different things are.
So then I asked the rest of our teammates how PR has changed over their careers. Here are their answers, just for fun.
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