Here’s a conversation I’ve had many times throughout my career:
🙋Executive director: How big should my communications team be?
🤔Me: Well… that depends. How much of your mission relies on convincing people to take action?
We’ve seen it all: 10+ person communications teams, and one part-time person communications teams. A one-person shop could be perfect for some organizations, while others need the full comms squad. Here are the key points to consider as you decide how to invest in YOUR headcount.
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