What happens when your brand (like your name, logo, colors and tagline) no longer fits who your organization is, and the vision of what you’re working towards? 

It’s time for a rebrand.

At Forthright, we adore rebrands. They are some of the most fun projects we work on! 

Here we break down three key elements to a successful rebrand using a recent project we worked on with Positive Childhood Alliance North Carolina (formerly Prevent Child Abuse North Carolina) as an example so you can see how the steps play out.

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