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How to Simplify Complex Messaging for Your Community

How to Simplify Complex Messaging for Your Community

As communicators, it’s our job to simplify our messaging so ALL our audiences understand what we’re sharing and why. That’s why we’re sharing why readability is important, what readability score writers should aim for, how to simplify complex messaging and how to use Microsoft Word to test readability through our blog and free PDF download.

School District Marketing, Nonprofit Communications, Accessibility, Brand/Materials Creation, Most Popular, Writing and MessagingKatie Test DavisJune 17, 2020readability, messaging, writing tips

Pitching Reporters with Success

Pitching Reporters with Success

Writing the perfect pitch—and building reporter relationships—can be tricky, so we’ve created a pitching checklist just for you!

School District Marketing, Nonprofit Communications, Most Popular, Media RelationsKatie Test DavisMarch 3, 2020media relations, pitching, nonprofit

Why “The General Public” is a Taboo Phrase at Forthright

Why “The General Public” is a Taboo Phrase at Forthright

Focusing your limited time and resources on those who would mean the most to your organization makes sense AND helps you accomplish your goals.

School District Marketing, Nonprofit Communications, Most Popular, Brand/Materials Creation, Writing and MessagingKatie Test DavisFebruary 18, 2020nonprofit, tips, target audiences