3 Things You Need to Know About the Most Powerful Parents in Your District
WRITTEN BY KATIE TEST DAVIS
Time to pack the fax machines away: millennials have arrived as today’s most influential generation — and that includes their power in your school district.
According to the National Retail Federation, millennials are parents to 50 percent of today’s children, with more than 1 million millennial women becoming new mothers each year.
Since millennials are here to stay, savvy school districts are shifting their outreach tactics based on how millennial parents are getting their information.
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So what do you need to know about communicating with the millennial parent? We’ve crunched some recent data from Google, and here’s the short list:
Put it on YouTube: 86 percent of millennial dads turn to YouTube for guidance on parenting topics.
Share information directly with kids: 74 percent of millennial parents involve their children in household decisions. This is significantly higher than Gen X parents.
Provide tips and tricks to build trust: Millennial parents seek guidance from peers. They see some brands (like school districts) as thought leaders in this space, and they're open to hearing from them.
As your district grows and evolves in the ways you communicate with parents, paying attention to the most recent data will help you make smart choices with limited resources.
What other data would be useful to you? We’re always on the hunt, so let me know and I’ll keep an eye out for you.
