communication tactics — Nonprofit Communications & PR Firm | Nonprofit Marketing Agency | Forthright Advising

3 lessons from school redistricting we can all use

People hate change.

It makes us feel uncertain, uncomfortable and like things are out of our control. And that’s not just coming from me – that’s directly from Dr. Joseph Ciarrochi, author of “What Makes You Stronger: How to Thrive in the Face of Change.”

And this fact is really, really important for our work – because to best serve kids and families, we often have to lead innovation – also known to your families and team as change.

Here at Forthright, we’ve done a lot of research and work around tricky topics. We’ve included a few key takeaways from our most recent research project – school redistricting – below.

The difference between passive & active language

Passive language is the enemy of simple, easy-to-understand language. Using passive language can confuse your audiences – or even stop them from reading/listening to your message. We’re breaking down why, along with writing best practices.

5 tactics to reach families without internet access

We’ve spent years creating campaigns to reach both families with AND without internet access. Through our extensive research, we’ve put together a list of tactics that you can begin to implement – or use to improve your existing strategy – to effectively reach audiences without internet access. In the worksheet, we’ve included five tactics, the data that support each tactic and best practices to use while implementing each one!

About Forthright

For You

Let’s Do This

who we work with:

Smart communication strategies for organizations that love kids.