Being invited to the table AFTER all the big decisions have been made can be disheartening AND make our work harder. So how do you ensure that you are looped in early and often? Here are three suggestions to try.
Read MoreWe’ve ALL had to adjust to our new reality—and in many cases, that means hitting reset on a campaign to ensure we’re focusing on what’s most important to our target audiences and clients RIGHT NOW, building messaging to meet their needs and moving our priorities forward. That’s why today, we’re taking you behind-the-scenes by revealing the first three questions we ask at the start of any new project. (Or when recalibrating.)
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