We asked a few members of our team what they imagine when they hear the phrase “hold your horses.” The results were nothing short of hysterical.
One of the things I’ve missed most in the past year is meeting with partners, clients, and fellow school communicators in person. As I look at the conference lineup—from sessions about bond campaigns to equity in leadership—I’m filled with excitement to learn from one another as we work together to serve students.
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If you’ve ever been a Forthright client, you’ve probably heard us say this a million times: “You don’t talk TO the media, you talk THROUGH the media!” While we value journalists for all they do, a simple conversation with an individual reporter rarely accomplishes an organization's end goal. That’s why we’re sharing our favorite rule for successful media relations!
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The good news is, tracking engagement (and building measurable goals) doesn’t have to be hard. That’s why today, we’re sharing our tips for the two key metrics you should always track on social media.
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As we approach graduation season, I know many of you are planning speeches, from drafting your own to ghostwriting for your district’s leadership. We’re sharing a few tips to help you along the way!
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By making storytelling an integral part of your communications, you can build strong relationships with your community, funders and partners. And, you can highlight stories across any channel—sharing them on social media, incorporating story call outs in your annual report or including them when pitching media contacts. Check out our four research-backed tips (and examples) for effective storytelling.
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Even before staying at home became the new normal, video was a top marketing trend. And a recent Nielsen report showed that adults spent at least 35 minutes per day watching video on phones, tablets, or computers.
You can capture some of these eyes by incorporating video into your upcoming communication campaigns.
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When I work with a team to prepare for a media engagement, I always ask one question: what message do YOU want your audiences to walk away with after they read, watch or listen to your interview? There are easy tactics you can practice to conquer the art of interviews.
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As one of our experts in education leadership, Forthright consultant Ashley tackles today's hottest topic: trust. Here, she offers three key steps you can take to ensure your outreach builds trust for your community.
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We’ve ALL had to adjust to our new reality—and in many cases, that means hitting reset on a campaign to ensure we’re focusing on what’s most important to our target audiences and clients RIGHT NOW, building messaging to meet their needs and moving our priorities forward. That’s why today, we’re taking you behind-the-scenes by revealing the first three questions we ask at the start of any new project. (Or when recalibrating.)
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