When Jon Jon served as Forthright’s social media strategist, his wise counsel about how and when to use our voice on national issues was a guiding beacon for us. Today, Jon Jon joins us for special projects like this one – helping you decide if, when and how to chime in on Big Conversations.
Read MoreForthright Senior Advisor Ashley Peterson-DeLuca dug into the research about how our inbox-reading behavior changed during and after the pandemic. Check out her email marketing tips to make sure you’re following up-to-date practices.
Read MoreThe way we process information in a crisis – like, you know, an ongoing pandemic and wartime – is different. Right now, our attention spans are shorter, and we’re more forgetful, too.
This means that to best serve our audiences, we need to focus on delivering information as clearly as possible.
The key to this clarity? Breaking it up!
Read MoreForthright founder Katie recently sat down with Elana Leoni, founder of Leoni Consulting Group, to chat about this exact topic: the power of storytelling.
We’re sharing a few key takeaways from the conversation here. (Or, listen to their podcast convo here!)
Read MoreYou have 20 tabs open.
You’ve got your phone in one hand, scrolling through your feeds, while you’re checking your emails on your laptop.
You’re wondering what hashtag you should use.
Put down your phone. Close those tabs. Resist the trending hashtag.
We’re always being told more is better. More social media outlets, more messaging, more fries, more EVERYTHING. But here’s the thing: that’s a lie (with the exception of the fries part.)
Read MoreDifferent year, same annual report. Do you find yourself having similar thoughts as you launch your 2022 annual report process? If you do, you’re not alone–we’ve heard this sentiment from communicators across the country.
Read MoreI get it. Whenever I think about Giving Tuesday and the end of year giving season for our clients, I am hit with a mix of anticipation and excitement, topped with a thin layer of dread. As anyone who has ever worked at a nonprofit knows, while everyone else in the world is settling down with mistletoe and turkey, you’re sprinting full speed into one of the busiest times of year. Never fear— we’ve got your back.
Here are a few tips to make your end of year campaign the best one yet.
Read MoreIn many communications initiatives, you just KNOW your target audience is going to find fault with your campaign. They are going to have questions, concerns or downright oppose your work.
Once you explain your vision, they’ll say “what I’m worried about is...” and launch into why they don’t support you. What comes after the “what I’m worried about...” is the concern—in other words, the challenge you need to overcome to gain your opposition’s support.
Read MoreSince it’s always our goal at Forthright to help make our nonprofit clients’ and partners’ lives easier, we decided to create an actionable guide to nonprofit communication planning. In this three-part series, we’re sharing all of our secrets. We promise you'll walk away eager to plan and ready for success!
Read MoreAs communicators, our job is to get really great at both push and pull communications, because our audiences need and deserve both.
Read MoreWe asked a few members of our team what they imagine when they hear the phrase “hold your horses.” The results were nothing short of hysterical.
Since it’s always our goal at Forthright to help make our nonprofit clients’ and partners’ lives easier, we decided to create an actionable guide to nonprofit communication planning. In this three-part series, we’re sharing all of our secrets. We promise you'll walk away eager to plan and ready for success!
Read MoreHere’s a brief 101 on Communications Audits to get you started…
Read MoreSince it’s always our goal at Forthright to help make our nonprofit clients’ and partners’ lives easier, we decided to create an actionable guide to nonprofit communication planning. In this three-part series, we’re sharing all of our secrets. We promise you'll walk away eager to plan and ready for success!
Read MoreI find this framework to be helpful in illustrating why the work we do as communicators is SO important! You can see our impact and our deliverables in literally every stage of the funnel.
Plummeting public school enrollment numbers are keeping educators up at night nationwide. That’s why Forthright Senior Advisor Ashley Peterson-DeLuca is sharing strategies for how to build strong relationships with families all year-round.
Read MoreNobody believes in the importance of your work like you do, and with a few smart strategies, your commitment can be beautifully expressed with big time results.
Read MoreBy making storytelling an integral part of your communications, you can build strong relationships with your community, funders and partners. And, you can highlight stories across any channel—sharing them on social media, incorporating story call outs in your annual report or including them when pitching media contacts. Check out our four research-backed tips (and examples) for effective storytelling.
Read MoreEven before staying at home became the new normal, video was a top marketing trend. And a recent Nielsen report showed that adults spent at least 35 minutes per day watching video on phones, tablets, or computers.
You can capture some of these eyes by incorporating video into your upcoming communication campaigns.
Read MoreSearch Engine Optimization (SEO) is a vast and seemingly endless topic. But, with more than half of all web visits coming from unpaid search, SEO—which helps make your website easier to find for people—is an important strategy for every organization. So, in typical Forthright fashion, we’ve done the research so you don’t have to. Here are your “must knows!”
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