To us, consent means ensuring that every person we interview feels comfortable, confident and even empowered about sharing throughout the interview process. In other words, consent is so much more than asking for permission to share a story. Gathering consent during interviews is just one of many critical parts of ethical storytelling. We're sharing how we approach the process in this blog.
Read MoreMillions across the US choose to swipe right on, or decidedly say no thank you to, potential partners on dating apps every month. And much like hopeful (or jaded) singles swiping through profiles, your potential supporters, partners and stakeholders often make the decision to learn more about you – or write you off – in mere seconds. I bring this up because thinking about your organization’s brand personality as a dating profile…can actually be a great exercise! We’re including an example here.
Read MoreAs I think about tomorrow’s election, I’m listening to The Final Countdown on repeat. Our campaigns are on their final stretches – and our country’s future is in our voters’ hands now.
No matter what the results are, I know many of us will be making the tough decision of whether to issue statements or responses about the election results. Or not.
Read MoreAs experts who focus on messaging, we’re always advising our clients to make strategic choices about the information they share, the comparisons they make, and the words they use. Knowing more about framing can help you win campaigns, change hearts and minds, and move your work forward.
There are typically three framing scenarios that communicators face when leading a campaign. Let’s dive into them.
Read MoreThrough her work with school districts and nonprofits, Forthright senior advisor Lauren knows how to reach a variety of audiences. Today, Lauren is sharing how organizations and districts like yours can better include grandparent caregivers in your tactics and build more inclusive communications.
Read MoreAs a PR firm founder, it’s my job to watch for macro-trends and patterns across our work. I’m keeping an eye on the big picture and constantly taking a pulse on the audiences (parents, school district administrators, child care providers, etc.) we frequently target through our work.
And honestly? I’m concerned.
Read MoreHonest question: How full is your inbox right now? Has it reached hundreds of unread emails yet? In the days leading up to the first day of school, it is totally normal to have an overwhelming amount of information thrown at you.
Buried in many inboxes are great story “nuggets” that deserve to be told. Maybe it is the student who learned to love science during the fun summer camp she took. Maybe it is a teacher who is bursting with fun, new blended learning ideas to engage his social studies class after the professional development session he attended in July.
Read MoreI was in DC this spring, and I spotted someone wearing a tee shirt reading “words mean things”.
My husband, a software engineer, didn't understand why I instantly fangirled over this shirt.
But as leaders and communicators, you get it — words DO mean things. We have a responsibility to choose them wisely and understand how they land and how different people interpret them.
Read MoreI grew up the middle child – not the first born, not the baby of the family. Yet I can confidently say that (as a future communicator) I was still the best at convincing our parents to do what I wanted.
My secret? Thinking about what was personally important to them…and then matching what I wanted with what they valued.
And that secret, my friend, is the entire secret to good communications.
Read MoreIt’s overwhelming out there, these days, eh? A flood of news. Constant notifications. According to recent health data from OnePoll, we’re all feeling overworked and exhausted.
So as changemakers, how do we break through the tired and overwhelmed in order to move our work forward?
The answer is simple:
One.
Read MoreEarlier this year, we asked you to share the skills you're most focused on building in 2022.
Many of you said that you'd like to do more around audience analysis for communications planning. You want to gain a better understanding of your audiences' values, motivations and their pain points – ultimately setting the stage for an effective campaign.
So, we put together an easy three question checklist to get you started on smart audience analysis.
Read MoreI’ve scrolled past endless LinkedIn posts, tweets and Facebook comments these past few weeks -- all with the same sentiment. What we’re living through now isn’t acceptable, and we want it to be different.
Here’s the communication problem with the “something must change” posts: they unintentionally perpetuate the idea that the problems we face are too big.
Read MoreWe’ve all heard the phrase a picture is worth a thousand words. And that’s true – but in marketing and advocacy, the images aren’t just about the pictures themselves and the words they represent. They are also about the feelings they evoke and the narratives they help shape.
Read MoreWe know your work – all of our work – is directly impacted by recent tragedies and crises. Dallas, Buffalo, Laguna Woods, Uvalde. The formula crisis, attacks on necessary equity efforts in our schools and child care shortages. These all signal the need for a major revolution.
So what do we want? Long-term, sustainable policy change to help our children and families thrive. When do we want it? NOW. (I mean, years ago, really.)
So that’s what we’re focused on today. We reviewed more than 10 peer-reviewed journal articles, book excerpts and research studies (in addition to years of experience working with policymakers!) to ensure that you have what you need to succeed in your advocacy.
Read MoreWhen talking about big issues that aren’t disappearing anytime soon, relying on sentimental language, grim details, or an instinctually emotional reaction from audiences can actually do more harm than good. Here are three things to think about when communicating about tough topics.
Read MoreWhen it comes to storytelling, you’re already sold. You know stories about your work help demonstrate your organization’s impact in a personal, relatable way.
Now, it’s on to actually telling the stories. That starts with interviews. And this – this is the step when even seasoned communications professionals can get a little nervous. From how to ensure you’re getting consent to asking questions in a respectful way, it can be a little tricky!
Here’s Forthright’s true-blue formula for asking for initial consent and asking questions.
Read MoreForthright Senior Advisor Ashley Peterson-DeLuca dug into the research about how our inbox-reading behavior changed during and after the pandemic. Check out her email marketing tips to make sure you’re following up-to-date practices.
Read MoreThe way we process information in a crisis – like, you know, an ongoing pandemic and wartime – is different. Right now, our attention spans are shorter, and we’re more forgetful, too.
This means that to best serve our audiences, we need to focus on delivering information as clearly as possible.
The key to this clarity? Breaking it up!
Read MoreForthright founder Katie recently sat down with Elana Leoni, founder of Leoni Consulting Group, to chat about this exact topic: the power of storytelling.
We’re sharing a few key takeaways from the conversation here. (Or, listen to their podcast convo here!)
Read MoreDifferent year, same annual report. Do you find yourself having similar thoughts as you launch your 2022 annual report process? If you do, you’re not alone–we’ve heard this sentiment from communicators across the country.
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