3 tips for your social media marketing plan
Written by Katie Test Davis
A fresh pair of boots. A new winter jacket. A spiffed up social media marketing plan?
You read that right.
As the seasons change, we’re all craving a bit of new. Here are a few things to think about as you hit refresh on your social media marketing plan for the rest of the year.
Realign on Your Audience and Goals
Take half an hour and ensure that your channels are aligned to your organization’s target audiences and goals. For example, fresh new data from GWI shows that if you want to reach young adults between the ages of 16 and 24, you should log off Twitter and get on TikTok. Conversely, if you want to reach legislators, Twitter is the place to be—Pew Research Center data shows that the majority of them are on this platform.
Crunch Those Analytics
Now is a great time to dive into your analytics and see what’s working. With the intention of identifying what your audiences are responding to, as well as what they aren’t, take time to log what has worked and what hasn’t. An easy way to do this is to determine your most and least popular posts on social media. Boot up a simple spreadsheet with columns for:
the post type (video, image, photos, etc.),
audience (parents, staff, etc.),
day and time of posting,
content subject matter, and;
any feedback you can glean (likes, impressions, comments etc.)
Once you’ve got your spreadsheet laid out, start to look for patterns. Taking a moment to reflect on your best (and worst) performing content will help you improve your work, and put your time and energy where it is needed most.
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Have a Little Fun
Once you know what your audience is responding to, start having fun with it! If you’re seeing that your audience is responding to images, commit to logging onto Canva once a week to create new graphics. Is your LinkedIn content performing well? Dive into polls to see if you can attract new followers. Don’t get stuck in a rut—consider this your invitation to play and try new things!
Now Open: Fall Training Opportunities with Forthright
Our marketing and communications workshops are jam-packed with helpful how-tos, so you and your team walk away with confidence and the knowledge you need to take (successful) action.
Our trainings have been called “an excellent investment." Also: “polished and downright perfect."
Here’s (a tiny sampling of) what we’re offering this fall…
For Organizations:
Media Relations: You need to stand out in a crowded media market. We can help. We’ll cover how to find the right reporter, how to pitch, how to make the most of that on-the-record interview and then how to amplify your media mentions. You’ll walk away with confidence on how to land your story in front of your most important audiences.
Communications Planning: Spend just a few hours with us and walk away with a plan for the next year. We’ll guide you through how to create an effective marketing program for your organization, empowering your team to focus on your programmatic priorities instead of worrying about when to tweet next.
For School Districts:
The Power of Storytelling: Is your good news drowned out in debates about critical race theory or mask wearing? Break through the noise and make sure your community knows about the great work going on in your schools and classrooms. Your leaders will walk away knowing how to talk authentically about their work and connect with current and prospective parents.
Student Enrollment Marketing: We’ve gathered comprehensive research on the COVID-19 student enrollment crisis and paired it with the communication planning formula we know works every time. Together, we’ll create a personalized plan to boost enrollment that meets your families where they are.
Don’t see exactly-the-thing you need on the list? We’ve got you. Reach out to niki@forthrightadvising.com and let us create a custom training for you and your team!
