Spring training opportunities with Forthright
Written by KATIE TEST DAVIS
Pumpkin spice lattes may be taking over our world, but we're already thinking about the spring and making 2024 the best year yet. That's why – by popular demand – we're opening our training opportunities for 2024! Our trainings have been called “an excellent investment." Also: “polished and downright perfect."
Here’s a (sampling of) what we’re offering starting in January.
for nonprofits and foundations
Writing for Your Community. Do you ever feel like your audiences…aren’t getting what you’re saying? That your message is a tad too complicated? That you want everyone on your team – from your leadership to program managers – to use the same, powerful language? We’re here to help. We’ll teach you our tricks to write more simple, accessible language – and how to test if it’s easy to understand, too. Oh – and all our trainings are personalized, so we’ll practice using your specific language. Data + tools + practice = helping your message LAND with your audiences!
Speak Out or Step Back: What To Do When News Breaks. As child and family advocates, when big news breaks, we’re compelled to DO something. But how do we know when to comment and what to say? We’ll walk you through our five-step process to decide just when to speak out – and when it’s better to sit back and amplify others’ messaging. You’ll never have to agonize over the decision of whether or not to comment on a topic again.
Reaching Audiences Without Internet Access. The families you serve need the information you’re sharing – but in many cases, traditional tactics like email newsletters or social posts simply aren’t reaching them. The solution? Our training teaches you how to get in front of even the hardest-to-reach families, strategically. By the end of our training, you’ll have everything you need to create a personalized plan that reaches everyone in YOUR audience.
Media Relations. As Election Year approaches, the media market is more crowded than ever. So how do you get YOUR message in front of your audiences? We can help. We’ll cover how to find the right reporter, how to pitch, how to make the most of that on-the-record interview and then how to amplify your media mentions. We'll practice interviews together, too! You’ll walk away with expertise on how to land your story in front of your target audience, and how to sound good when you do it. Win.
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for school districts
Storytelling. Want to empower your principals and district leaders to share the great news about your schools? Is that news getting lost in the...well, everything, going on in the world today? Choose this training to help you break through the noise and make sure your community knows the great work going on in your district. Your school leaders will walk away knowing how to talk authentically about their work and connect with current and prospective parents.
Student Enrollment Marketing. As public school enrollment continues to drop, we have a goal: gets kids back in great public schools! (Did you know? We don't work with private schools! Team public schools all the way.) That's why we’ve gathered comprehensive research on the student enrollment crisis and paired it with the communication planning strategy we know works. During our student enrollment training, you'll create a personalized, custom plan to help your district share why *you* are the best choice for families – putting you well on your way to boosting student enrollment!
leave the logistics to us
We’re full service! We can take care of booking travel, arrange delicious, fresh catering and provide a fun, comfortable space with lots of natural light in our city or yours. Need a budget friendly option? We can come to you, use your office space and bring bagged lunches.
What about virtual workshops? We’re glad you asked! Our team is trained in online facilitation best practices, and we love creating warm virtual gathering spaces that foster learning and collaboration.
Whatever you choose, expect to get a TON done in training. No snooze fests. Expect engaging activities. AND – this is a big AND – we promise we won’t talk for longer than 20 minutes at a time.
Reach out today to save your spot for the spring or summer! Not only will your team learn a lot, you'll have fun doing it.
Don’t see exactly the thing you need on the list? We’ve got you. Learn more about our training program here or reach out to niki@forthrightadvising.com and let us create a custom training just for you and your team.
