Our top tip for pitching reporters
Written by niki juhasz
We’ll let you in on a secret: the press release is dead. (Now all I can think of is the T-swift song about the old Taylor being dead.)
Smart communicators are moving away from press releases and using pitches — short emails tailored to specific reporters about specific topics.
What we’re saying is: stop sending that generic message to 100 news outlets. Draft a personal message to three reporters who write about the topic you want covered in the news instead.
But we know writing the perfect pitch — and building personal relationships with journalists — can be tricky, so we’ve created a pitching checklist just for you! Download this free resource today and pitch with confidence, knowing that you’re following the best media relations practices possible.
The printable PDF resource is easy to use, and helps ensure you have a strong media pitch that lands! It includes:
6 newsworthy categories to ensure your story gets picked up
Example language to help you personalize your pitch
What to do after you send a pitch and it lands
Today, nearly half of journalists receive more than 100 business-related emails every day. Coupled with the fact that many publications, especially local and regional news outlets, have cut their staff – and journalists may very well be covering multiple issue areas – getting a journalist’s attention is often difficult.
Based on our own experience (and many, many conversations with journalists) our checklist contains all the steps that you can do to make your work stand out.
