Search Engine Optimization (SEO) is a vast and seemingly endless topic. But, with more than half of all web visits coming from unpaid search, SEO—which helps make your website easier to find for people—is an important strategy for every organization. So, in typical Forthright fashion, we’ve done the research so you don’t have to. Here are your “must knows!”
Read MoreA recent Chronicles of Philanthropy report shared that your supporters and families want to hear from you during this pandemic. We’re sharing one of the best ways to communicate with them—and as always, we’re sharing the data behind our specific recommendations.
Read MoreLong-term and strategic plans are a critical place to mitigate bias, ensure that we're preventing unanticipated outcomes and being intentional in our outreach efforts. Here are three tools that we love using in our work with clients to ensure our work does the most good possible.
Read MoreAs communicators, it’s our job to simplify our messaging so ALL our audiences understand what we’re sharing and why. That’s why we’re sharing why readability is important, what readability score writers should aim for, how to simplify complex messaging and how to use Microsoft Word to test readability through our blog and free PDF download.
Read MoreThe average email open rate ranges between 15-25 percent. SMS messages are opened more than 95 percent of the time. That’s a crazy stat! Forthright team member Lauren breaks down why texting is a critical communications tool—now more than ever.
Read MoreIn our 2019 Client Survey, our clients asked for more information on search engine optimization—also known as SEO. To get the scoop, we sat down with education SEO expert Jenny Munn.
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