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How You Can Combat Fake News and Rumors in a Crisis

We don’t have to tell you that families and school staff have a lot going on right now. Searching for information—and wondering what they can trust—just adds to their stress. That's why we’re sharing tips to ensure your audience sees and trusts your messaging.

School District Marketing, Nonprofit Communications, Digital and Social Media, Media Relations, Writing and Messaging, Communications CampaignsNiki JuhaszApril 15, 2020crisis communication, marketing, tips

Q&A with K12 SEO Expert Jenny Munn

In our 2019 Client Survey, our clients asked for more information on search engine optimization—also known as SEO. To get the scoop, we sat down with education SEO expert Jenny Munn.

Nonprofit Communications, Accessibility, Digital and Social MediaKatie Test DavisMarch 11, 2020marketing, tips, SEO, search engine optimization

Are You Maximizing Your School’s Marketing This Winter Break?

Winter break can be a great time for public school districts to communicate with parents. Here are three tips to get you started…

School District Marketing, Brand/Materials Creation, Digital and Social MediaKatie Test DavisDecember 30, 2019marketing, content marketing, twitter, facebook, school districts, education, social media, best practices

What Do Evergreens Have to do with Marketing?

Evergreen content is a message you can post any time. Its lifespan isn’t tied to an event (or season). If your organization writes stories or articles, this is a great time to re-share those.

School District Marketing, Nonprofit Communications, Brand/Materials Creation, Digital and Social Media, Writing and Messaging, Media Relations, StorytellingKatie Test DavisDecember 29, 2019marketing, content marketing, evergreen content, facebook, twitter, tips, nonprofit, best practices, holidays

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