Even before staying at home became the new normal, video was a top marketing trend. And a recent Nielsen report showed that adults spent at least 35 minutes per day watching video on phones, tablets, or computers.
You can capture some of these eyes by incorporating video into your upcoming communication campaigns.
Read MoreSearch Engine Optimization (SEO) is a vast and seemingly endless topic. But, with more than half of all web visits coming from unpaid search, SEO—which helps make your website easier to find for people—is an important strategy for every organization. So, in typical Forthright fashion, we’ve done the research so you don’t have to. Here are your “must knows!”
Read MoreCustomizing your social media is one of the best ways to speak directly to your audience. We’re including step-by-step instructions on how you can ensure your social media posts are helping you accomplish your goals in our blog. (And we’ve created a free, printable worksheet just for you.)
Read MoreWe don’t have to tell you that families and school staff have a lot going on right now. Searching for information—and wondering what they can trust—just adds to their stress. That's why we’re sharing tips to ensure your audience sees and trusts your messaging.
Read MoreIn our 2019 Client Survey, our clients asked for more information on search engine optimization—also known as SEO. To get the scoop, we sat down with education SEO expert Jenny Munn.
Read MoreWinter break can be a great time for public school districts to communicate with parents. Here are three tips to get you started…
Read MoreEvergreen content is a message you can post any time. Its lifespan isn’t tied to an event (or season). If your organization writes stories or articles, this is a great time to re-share those.
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