Forthright Senior Advisor Ashley Peterson-DeLuca dug into the research about how our inbox-reading behavior changed during and after the pandemic. Check out her email marketing tips to make sure you’re following up-to-date practices.
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The way we process information in a crisis – like, you know, an ongoing pandemic and wartime – is different. Right now, our attention spans are shorter, and we’re more forgetful, too.
This means that to best serve our audiences, we need to focus on delivering information as clearly as possible.
The key to this clarity? Breaking it up!
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Forthright founder Katie recently sat down with Elana Leoni, founder of Leoni Consulting Group, to chat about this exact topic: the power of storytelling.
We’re sharing a few key takeaways from the conversation here. (Or, listen to their podcast convo here!)
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You have 20 tabs open.
You’ve got your phone in one hand, scrolling through your feeds, while you’re checking your emails on your laptop.
You’re wondering what hashtag you should use.
Put down your phone. Close those tabs. Resist the trending hashtag.
We’re always being told more is better. More social media outlets, more messaging, more fries, more EVERYTHING. But here’s the thing: that’s a lie (with the exception of the fries part.)
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Different year, same annual report. Do you find yourself having similar thoughts as you launch your 2022 annual report process? If you do, you’re not alone–we’ve heard this sentiment from communicators across the country.
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We, as the smart, amazing people who work on behalf of families and children, are no longer going to spend our precious time on projects that don’t have a proven return on that time investment.
Instead, we’re going to ruthlessly prioritize, and that begins by deciding what we’re going to say no to.
To make saying no as easy as possible, the Forthright team created a new quiz tool to help nonprofit professionals like you figure out what to take off their list.
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I get it. Whenever I think about Giving Tuesday and the end of year giving season for our clients, I am hit with a mix of anticipation and excitement, topped with a thin layer of dread. As anyone who has ever worked at a nonprofit knows, while everyone else in the world is settling down with mistletoe and turkey, you’re sprinting full speed into one of the busiest times of year. Never fear— we’ve got your back.
Here are a few tips to make your end of year campaign the best one yet.
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As we push until the very last moment, now is the time to reuse, repurpose and refresh the things you already know are working—to get even more out of the existing strongest messages, messengers and tactics that can take us across the finish line. Here are four things that you can do in less than 15 minutes to sustain—or build—momentum at the end of an advocacy campaign.
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In many communications initiatives, you just KNOW your target audience is going to find fault with your campaign. They are going to have questions, concerns or downright oppose your work.
Once you explain your vision, they’ll say “what I’m worried about is...” and launch into why they don’t support you. What comes after the “what I’m worried about...” is the concern—in other words, the challenge you need to overcome to gain your opposition’s support.
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This week, in the second part of our two-part series, we’re diving into hiring. Good hiring takes time, patience and clarity—so the sooner you start the process after receiving a resignation, the better.
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Americans are quitting their jobs at a record rate. Korn Ferry calls it an “unprecedented string of walkouts”. News headlines nicknamed it “the great resignation.” However you describe it, the employee turnover in every industry, including ours, is so real right now.
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As the seasons change, we’re all craving a bit of new. Here are a few things to think about as you hit refresh on your social media marketing plan for the rest of the year.
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So, to get us back in the groove, here’s a fun reading list of the most popular posts for organization leaders like YOU - let them spark your creativity and reconnect you to the work!
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Since it’s always our goal at Forthright to help make our nonprofit clients’ and partners’ lives easier, we decided to create an actionable guide to nonprofit communication planning. In this three-part series, we’re sharing all of our secrets. We promise you'll walk away eager to plan and ready for success!
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How do you make sure you’re targeting the right people? Friend, let me introduce you to a classic concept called powermapping. Organizations have been successfully using this tested tool for years!
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Whenever we’re working on big announcement launches for clients—be it a new advocacy campaign, a report or fresh research—we specifically avoid launching during the last few weeks of August and early September.
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As communicators, our job is to get really great at both push and pull communications, because our audiences need and deserve both.
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We asked a few members of our team what they imagine when they hear the phrase “hold your horses.” The results were nothing short of hysterical.
Since it’s always our goal at Forthright to help make our nonprofit clients’ and partners’ lives easier, we decided to create an actionable guide to nonprofit communication planning. In this three-part series, we’re sharing all of our secrets. We promise you'll walk away eager to plan and ready for success!
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Since it’s always our goal at Forthright to help make our nonprofit clients’ and partners’ lives easier, we decided to create an actionable guide to nonprofit communication planning. In this three-part series, we’re sharing all of our secrets. We promise you'll walk away eager to plan and ready for success!
Read More