Posts in About Forthright
A look back at how PR has changed

A couple of weeks ago, my colleagues and I were reminiscing about “how PR used to be.” In addition to making us feel – well, like seriously seasoned comms professionals who have seen it all – it made us realize just how different things are.

So then I asked the rest of our teammates how PR has changed over their careers. Here are their answers, just for fun.

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What you said: our 2022 client survey results

Each year, as we wrap up before the holidays, we take a moment to send out our annual client survey. As part of our commitment to continual improvement, we ask our clients to reflect on what parts of our work together are going well, and what we could do better. And as always, it’s one of my favorite times of year. Feedback is a gift. I’m always so grateful when our clients take a minute out of their busy days to tell us how our work together is going. Here’s what we heard.

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When is the right time to engage a PR firm?

There’s a buzz in the air, tempting you with ideas like: “Can we stand up a whole campaign next week? Can we land that shiny New York Times piece? Can we push out all of our fresh data to everyone across digital?”

And maybe, “You know what… we’re gonna need some help with this.”

Ultimately, knowing if and when you're ready to engage a communications firm helps make sure that you’re making a sound investment and sets you up for a solid, successful partnership!

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7 of our favorite ice breakers

Every couple of months, our all-remote team joins together for virtual happy hours. Or, as my colleague Ashley calls them, snacky hours, since Forthright founder Katie sends us delightful snack boxes to enjoy during these get-togethers.

During our last snacky hour, Katie asked us to come prepared with our favorite ice breaker. Hilarity – and learning about each other – ensued.

Today, I’m sharing more about why community activities benefit your organization – and some of our winning ice breakers, too.

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The results are in...our 2021 client feedback survey

Clear, actionable feedback is a gift.

And at the end of each calendar year, our clients generously take a few minutes to share their candid feedback during our Annual Client Feedback Survey.

Our survey results tell us what we're doing well and should keep doing, and show us where there are opportunities for us to do things differently.

Here’s what we heard at the end of 2021–and what we’re planning for 2022 to better serve you, too.

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Why I'm proud to be one of Forbes Next 1000

On Day 1, I decided Forthright would have a focused niche in the child and family space, which meant the teammates who joined me would need to be rockstar caliber. Every single teammate would need to have an extensive background in the issues facing our kids and families today—from early childhood education to teacher professional development to youth mental health.

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