In our 2019 Client Survey, our clients asked for more information on search engine optimization—also known as SEO. To get the scoop, we sat down with education SEO expert Jenny Munn.
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Writing the perfect pitch—and building reporter relationships—can be tricky, so we’ve created a pitching checklist just for you!
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Focusing your limited time and resources on those who would mean the most to your organization makes sense AND helps you accomplish your goals.
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Since millennials are here to stay, savvy school districts are shifting their outreach tactics based on how millennial parents are getting their information.
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Check out these 2020 stats about the importance of email, along with our quick and easy email-writing tips and best practices.
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Savvy school district leaders will take this data and incorporate it into their outreach plans! We’ve included a quick checklist to see if your district is capitalizing on this opportunity.
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Can you answer one simple question: do you know why parents choose your school (or district)? And moreover — why did they choose your school out of all their options? And finally, consider this...why do they stay?
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We share four tips to ensure that when you reach out to a reporter, they respond.
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We asked our clients to tell us what big challenges they’re facing in 2020, and what they’re looking forward to learning.
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Winter break can be a great time for public school districts to communicate with parents. Here are three tips to get you started…
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Evergreen content is a message you can post any time. Its lifespan isn’t tied to an event (or season). If your organization writes stories or articles, this is a great time to re-share those.
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It snowballed, I loved the work I was doing and voila! Forthright was born. We grew and grew, and here we are. See...that simple! But that’s not the real answer. That’s the convenient answer.
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