A couple of weeks ago, my colleagues and I were reminiscing about “how PR used to be.” In addition to making us feel – well, like seriously seasoned comms professionals who have seen it all – it made us realize just how different things are.
So then I asked the rest of our teammates how PR has changed over their careers. Here are their answers, just for fun.
Read MoreWhen we work with a client on a branding and logo project that involves decisions about color choices, we always start with strategy. We ask questions such as: What do we want people to feel when they consider the organization? What emotions do we want people to associate with the brand?
Knowing the answers to those key questions can help us make smart color choices.
Read MoreWe’ve been so lucky to have such a wonderful group of leaders and communicators to grow alongside. Most small businesses fail in the first three years of operation, so this particular anniversary is really meaningful to me personally as a founder.
Read MorePassive language is the enemy of simple, easy-to-understand language. Using passive language can confuse your audiences – or even stop them from reading/listening to your message. We’re breaking down why, along with writing best practices.
Read MoreWe’ve spent years creating campaigns to reach both families with AND without internet access. Through our extensive research, we’ve put together a list of tactics that you can begin to implement – or use to improve your existing strategy – to effectively reach audiences without internet access. In the worksheet, we’ve included five tactics, the data that support each tactic and best practices to use while implementing each one!
The weather is warming, the days are longer and summer break is so close you can practically taste it. (And we hope it tastes like tropical beverages by a beach, or iced tea on a porch with nothing but you, a good book and a view.) During this final stretch, we have a few tips to finish strong, maximize on the summer and build positivity with your community and team.
Read MoreWe’re sharing the freshest data about how people are consuming news in 2023, so you can ensure your information gets in front of your target audiences, even while they’re sunning themselves at the beach.
When we’re honest about the experiences that we share with our audiences, and how these differ from — and may inform — the lived experiences of others, we uplift the issues at hand and empower our audiences to be a part of the change we want to see.
As communicators, we’re often asked to help people with different lived experiences consider, even a little bit, the lives of others. But how do we communicate about issues that we, and our audiences, don’t have lived experiences of? We’re so happy you asked! Let’s break it down.
Public school enrollment continues declining, and the U.S. Department of Education has the data to prove it. We’re sharing more of the fresh stats – and of course tips for your next steps.
Your brand identity – from your name to tagline to logo – is your first introduction to your most important stakeholders. By approaching it with strategy and centering your audiences, you can ensure you’re building a strong brand that helps you accomplish your mission. We are including three tips here!
Read MoreEasy-to-read messaging is kind. It helps your audiences understand your work and what you want them to know. On the flip side, when a message uses big words, acronyms and jargon, it is – by definition – exclusionary. Today, we’re sharing more about how we recommend approaching your messaging.
Read MoreIs your team stuck in a rut? Need some skills-building? Looking for a laughter-filled get-together centered around learning? Our marketing and communications workshops are jam-packed with helpful how-tos. You and your team will walk away with confidence and the knowledge you need to take (successful) action. Plus, we’ll have fun while we’re doing it! Here’s a (sampling of) what we’re offering this spring and summer…
Families in your district know their teachers – they communicate with those teachers – they trust teachers. While as a district leader, you play a truly critical role in helping your district succeed (and frankly, we think you’re awesome for it), you're not always the one parents are engaging with weekly, or even daily. And THAT, my friends, means you have a huge communications opportunity in front of you. We’re sharing more here.
Read MoreIf we’ve said it once, we’ve said it a thousand times: long, clunky annual reports are a thing of the past. Your audiences want to see your impact in minutes, not hours. So when you’re Marie Kondoing your annual report, how do you cut content – but still show impact? We have two tips.
You know you have a good story – one people need to hear. So how do you break through the noise and get your news covered? Former reporter and Forthright VP Emily shares insider tips to help you with your media relations efforts.
Communicators like us face disinformation and misinformation spreading through social media, the news and in our communities every day. We’re sharing a few tips about how to combat this misinformation here — starting with why people believe it in the first place.
Read MoreEach year, as we wrap up before the holidays, we take a moment to send out our annual client survey. As part of our commitment to continual improvement, we ask our clients to reflect on what parts of our work together are going well, and what we could do better. And as always, it’s one of my favorite times of year. Feedback is a gift. I’m always so grateful when our clients take a minute out of their busy days to tell us how our work together is going. Here’s what we heard.
Read MoreWhen your own colleagues don’t understand the communications department’s role and what your teammates do all day, you’re in trouble. So what’s a communications director to do? What we do best. A branding campaign. Except this time, it’s internal, and your colleagues are your target audience.
Read MoreOur old ways of brute force and hustle culture never served us. Why bring those attitudes into the new year? Here, we’re sharing three ways to ensure your communications goals for 2023 are smart and focused on your team — and set you up for success, too.
