Today, we’re challenging this narrative in our work and want to help you do the same, informed by fresh data and new research on school-family engagement. Why? Because we know that the moment district leaders like you reject this myth, something amazing happens. You can begin the hard work of developing compassionate and effective strategies to reach every family.
Read MoreSearch Engine Optimization (SEO) is a vast and seemingly endless topic. But, with more than half of all web visits coming from unpaid search, SEO—which helps make your website easier to find for people—is an important strategy for every organization. So, in typical Forthright fashion, we’ve done the research so you don’t have to. Here are your “must knows!”
Read MoreWhen an organization reaches out to supporters just to say thank you—without making an ask—supporters feel more connected with the organization, building both future giving (or partnerships!) and their relationship with the nonprofit. Building these relationships with your supporters and partners is critical year-round. We’re including specific tips on how to do so here.
Read MoreAs communicators and leaders, we’re constantly having to put ourselves in other people’s shoes. At the heart of good communication is empathy—anticipating how our audience will receive information, and then customizing our approach based on that. I’m sharing my advice for how to do this here!
Read MoreWhen you know what audiences value about your work and their barriers to accessing your services, you can make smart, informed communications decisions. Ideal audience profiles enable you to speak to your audiences' unique values, address their pain points and share information on channels they frequently use.
Read MoreWe’ve heard from many of you that you’re struggling to break through the noise and that your audiences “just aren’t getting it.” You’re not alone. Right now, our brains are busy juggling uncertainty, stress and anxiety. That’s why we’re sharing two tips to help you reach your audiences.
Read MoreAs one of our experts in education leadership, Forthright consultant Ashley tackles today's hottest topic: trust. Here, she offers three key steps you can take to ensure your outreach builds trust for your community.
Read MoreA recent Chronicles of Philanthropy report shared that your supporters and families want to hear from you during this pandemic. We’re sharing one of the best ways to communicate with them—and as always, we’re sharing the data behind our specific recommendations.
Read MoreWe’ve ALL had to adjust to our new reality—and in many cases, that means hitting reset on a campaign to ensure we’re focusing on what’s most important to our target audiences and clients RIGHT NOW, building messaging to meet their needs and moving our priorities forward. That’s why today, we’re taking you behind-the-scenes by revealing the first three questions we ask at the start of any new project. (Or when recalibrating.)
Read MoreThe average email open rate ranges between 15-25 percent. SMS messages are opened more than 95 percent of the time. That’s a crazy stat! Forthright team member Lauren breaks down why texting is a critical communications tool—now more than ever.
Read MoreWe don’t have to tell you that families and school staff have a lot going on right now. Searching for information—and wondering what they can trust—just adds to their stress. That's why we’re sharing tips to ensure your audience sees and trusts your messaging.
Read MoreCheck out these 2020 stats about the importance of email, along with our quick and easy email-writing tips and best practices.
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