Being invited to the table AFTER all the big decisions have been made can be disheartening AND make our work harder. So how do you ensure that you are looped in early and often? Here are three suggestions to try.
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We’ve ALL had to adjust to our new reality—and in many cases, that means hitting reset on a campaign to ensure we’re focusing on what’s most important to our target audiences and clients RIGHT NOW, building messaging to meet their needs and moving our priorities forward. That’s why today, we’re taking you behind-the-scenes by revealing the first three questions we ask at the start of any new project. (Or when recalibrating.)
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Most Fridays, my husband and I take half an hour to read to first graders. Not only does the activity keep me grounded in Forthright’s mission and in a school setting each week, but it’s also a great place to be reminded of some communications lessons. Here are three things I’ve learned about communications from spending time reading with first graders.
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The average email open rate ranges between 15-25 percent. SMS messages are opened more than 95 percent of the time. That’s a crazy stat! Forthright team member Lauren breaks down why texting is a critical communications tool—now more than ever.
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We don’t have to tell you that families and school staff have a lot going on right now. Searching for information—and wondering what they can trust—just adds to their stress. That's why we’re sharing tips to ensure your audience sees and trusts your messaging.
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With coronavirus diagnosis and information changing in mere minutes, we’re hearing how hard it is for everyone to keep a clear head and stay focused on best practices. So this week, I figured we could do what I always do when I feel overwhelmed: take it back to basics. Let’s revisit some crisis communications best practices.
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In our 2019 Client Survey, our clients asked for more information on search engine optimization—also known as SEO. To get the scoop, we sat down with education SEO expert Jenny Munn.
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Writing the perfect pitch—and building reporter relationships—can be tricky, so we’ve created a pitching checklist just for you!
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Focusing your limited time and resources on those who would mean the most to your organization makes sense AND helps you accomplish your goals.
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Check out these 2020 stats about the importance of email, along with our quick and easy email-writing tips and best practices.
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We share four tips to ensure that when you reach out to a reporter, they respond.
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Evergreen content is a message you can post any time. Its lifespan isn’t tied to an event (or season). If your organization writes stories or articles, this is a great time to re-share those.
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It snowballed, I loved the work I was doing and voila! Forthright was born. We grew and grew, and here we are. See...that simple! But that’s not the real answer. That’s the convenient answer.
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