Summer will be here before we know it. And as you’re saying goodbye to a challenging spring and even tougher school year, here are the three things you should consider doing with your summer break.
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By making storytelling an integral part of your communications, you can build strong relationships with your community, funders and partners. And, you can highlight stories across any channel—sharing them on social media, incorporating story call outs in your annual report or including them when pitching media contacts. Check out our four research-backed tips (and examples) for effective storytelling.
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Even before staying at home became the new normal, video was a top marketing trend. And a recent Nielsen report showed that adults spent at least 35 minutes per day watching video on phones, tablets, or computers.
You can capture some of these eyes by incorporating video into your upcoming communication campaigns.
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When I work with a team to prepare for a media engagement, I always ask one question: what message do YOU want your audiences to walk away with after they read, watch or listen to your interview? There are easy tactics you can practice to conquer the art of interviews.
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Today, we’re challenging this narrative in our work and want to help you do the same, informed by fresh data and new research on school-family engagement. Why? Because we know that the moment district leaders like you reject this myth, something amazing happens. You can begin the hard work of developing compassionate and effective strategies to reach every family.
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Search Engine Optimization (SEO) is a vast and seemingly endless topic. But, with more than half of all web visits coming from unpaid search, SEO—which helps make your website easier to find for people—is an important strategy for every organization. So, in typical Forthright fashion, we’ve done the research so you don’t have to. Here are your “must knows!”
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When an organization reaches out to supporters just to say thank you—without making an ask—supporters feel more connected with the organization, building both future giving (or partnerships!) and their relationship with the nonprofit. Building these relationships with your supporters and partners is critical year-round. We’re including specific tips on how to do so here.
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With millions of students missing from public schools across the U.S. this year, it will take a fresh approach to build trust with families. We’re sharing three questions to ask yourself before you start planning, along with how to build trust that leads to student enrollment.
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By creating a shorter annual report, you can communicate about all of your priorities with your most important stakeholders, while saving your team time, effort and money. Here, we’re going to be sharing an (only four-page!) annual report we love. We’re pointing out specific things we love about it and how you can use this as an example for your own work!
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Student enrollment is declining across grades, partly because of COVID-19 and increased concerns. That’s why we’re sharing tips to help you—the leaders and communicators in charge of enrollment—create an evidence-based enrollment campaign for the 2021-22 school year that directly addresses parents’ concerns.
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As communicators and leaders, we’re constantly having to put ourselves in other people’s shoes. At the heart of good communication is empathy—anticipating how our audience will receive information, and then customizing our approach based on that. I’m sharing my advice for how to do this here!
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Our country is in a reckoning. As leaders and communicators, it’s our responsibility to communicate—and, well, lead—during this time, all while processing our own emotions. That’s why here, we’re sharing resources, tips and strategies to help you communicate during this tumultuous time.
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Delivering and receiving kind, respectful yet candid feedback is how we grow together, what we should keep doing, and where we can stretch or innovate. To that end, each year we do an Annual Client Feedback Survey where we ask our clients to help us continually improve. This year’s results were a bright spot in a tough year. Here are a few takeaways.
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Our hope for the holidays is that you find time to power down your big, beautiful brain long enough to enjoy a nap by the fire and enter 2021 equipped to incorporate self-care into your daily routines.
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When you know what audiences value about your work and their barriers to accessing your services, you can make smart, informed communications decisions. Ideal audience profiles enable you to speak to your audiences' unique values, address their pain points and share information on channels they frequently use.
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This election’s outcome will represent something a little different for all of us. But the one thing I can promise is that we're going to work through the results—and what they mean for our work—together, and we’ll be right here to support you along the way.
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We’ve heard from many of you that you’re struggling to break through the noise and that your audiences “just aren’t getting it.” You’re not alone. Right now, our brains are busy juggling uncertainty, stress and anxiety. That’s why we’re sharing two tips to help you reach your audiences.
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As one of our experts in education leadership, Forthright consultant Ashley tackles today's hottest topic: trust. Here, she offers three key steps you can take to ensure your outreach builds trust for your community.
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As our clients know, when we’re billing hourly on a project, we charge more for work requested to be performed outside of our business hours. We’re upfront and transparent about it from the beginning of the relationship. Let’s talk about why we do it.
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If you’re struggling to slow down, remember this: your best work is produced when you are focused and calm. So what’s a chronic multitasker to do when faced with a global pandemic? Here are three ways we can all slow down.
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