When you know what audiences value about your work and their barriers to accessing your services, you can make smart, informed communications decisions. Ideal audience profiles enable you to speak to your audiences' unique values, address their pain points and share information on channels they frequently use.
Read MoreThis election’s outcome will represent something a little different for all of us. But the one thing I can promise is that we're going to work through the results—and what they mean for our work—together, and we’ll be right here to support you along the way.
Read MoreA recent Chronicles of Philanthropy report shared that your supporters and families want to hear from you during this pandemic. We’re sharing one of the best ways to communicate with them—and as always, we’re sharing the data behind our specific recommendations.
Read MoreLong-term and strategic plans are a critical place to mitigate bias, ensure that we're preventing unanticipated outcomes and being intentional in our outreach efforts. Here are three tools that we love using in our work with clients to ensure our work does the most good possible.
Read MoreAs communicators, it’s our job to simplify our messaging so ALL our audiences understand what we’re sharing and why. That’s why we’re sharing why readability is important, what readability score writers should aim for, how to simplify complex messaging and how to use Microsoft Word to test readability through our blog and free PDF download.
Read MoreWe’ve ALL had to adjust to our new reality—and in many cases, that means hitting reset on a campaign to ensure we’re focusing on what’s most important to our target audiences and clients RIGHT NOW, building messaging to meet their needs and moving our priorities forward. That’s why today, we’re taking you behind-the-scenes by revealing the first three questions we ask at the start of any new project. (Or when recalibrating.)
Read MoreThe average email open rate ranges between 15-25 percent. SMS messages are opened more than 95 percent of the time. That’s a crazy stat! Forthright team member Lauren breaks down why texting is a critical communications tool—now more than ever.
Read MoreFocusing your limited time and resources on those who would mean the most to your organization makes sense AND helps you accomplish your goals.
Read MoreCheck out these 2020 stats about the importance of email, along with our quick and easy email-writing tips and best practices.
Read MoreWinter break can be a great time for public school districts to communicate with parents. Here are three tips to get you started…
Read MoreEvergreen content is a message you can post any time. Its lifespan isn’t tied to an event (or season). If your organization writes stories or articles, this is a great time to re-share those.
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