As the seasons change, we’re all craving a bit of new. Here are a few things to think about as you hit refresh on your social media marketing plan for the rest of the year.
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So, to get us back in the groove, here’s a fun reading list of the most popular posts for organization leaders like YOU - let them spark your creativity and reconnect you to the work!
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Since it’s always our goal at Forthright to help make our nonprofit clients’ and partners’ lives easier, we decided to create an actionable guide to nonprofit communication planning. In this three-part series, we’re sharing all of our secrets. We promise you'll walk away eager to plan and ready for success!
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How do you make sure you’re targeting the right people? Friend, let me introduce you to a classic concept called powermapping. Organizations have been successfully using this tested tool for years!
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Whenever we’re working on big announcement launches for clients—be it a new advocacy campaign, a report or fresh research—we specifically avoid launching during the last few weeks of August and early September.
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As communicators, our job is to get really great at both push and pull communications, because our audiences need and deserve both.
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We asked a few members of our team what they imagine when they hear the phrase “hold your horses.” The results were nothing short of hysterical.
Since it’s always our goal at Forthright to help make our nonprofit clients’ and partners’ lives easier, we decided to create an actionable guide to nonprofit communication planning. In this three-part series, we’re sharing all of our secrets. We promise you'll walk away eager to plan and ready for success!
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Here’s a brief 101 on Communications Audits to get you started…
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Since it’s always our goal at Forthright to help make our nonprofit clients’ and partners’ lives easier, we decided to create an actionable guide to nonprofit communication planning. In this three-part series, we’re sharing all of our secrets. We promise you'll walk away eager to plan and ready for success!
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I find this framework to be helpful in illustrating why the work we do as communicators is SO important! You can see our impact and our deliverables in literally every stage of the funnel.
One of the things I’ve missed most in the past year is meeting with partners, clients, and fellow school communicators in person. As I look at the conference lineup—from sessions about bond campaigns to equity in leadership—I’m filled with excitement to learn from one another as we work together to serve students.
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Plummeting public school enrollment numbers are keeping educators up at night nationwide. That’s why Forthright Senior Advisor Ashley Peterson-DeLuca is sharing strategies for how to build strong relationships with families all year-round.
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If you’ve ever been a Forthright client, you’ve probably heard us say this a million times: “You don’t talk TO the media, you talk THROUGH the media!” While we value journalists for all they do, a simple conversation with an individual reporter rarely accomplishes an organization's end goal. That’s why we’re sharing our favorite rule for successful media relations!
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The good news is, tracking engagement (and building measurable goals) doesn’t have to be hard. That’s why today, we’re sharing our tips for the two key metrics you should always track on social media.
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Nobody believes in the importance of your work like you do, and with a few smart strategies, your commitment can be beautifully expressed with big time results.
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We share actionable tips and tricks for how to build trust with families and with school staff, talk about the long-term need for meaningful community engagement, and reflect on what the future holds.
As we approach graduation season, I know many of you are planning speeches, from drafting your own to ghostwriting for your district’s leadership. We’re sharing a few tips to help you along the way!
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The other day on LinkedIn, I saw a quote that was something to the effect of “businesses are only as good as the people in them.” As I reflect on Forthright’s anniversary this year, that rings more true than ever before. At the heart of a successful business is...humans.
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Our moms are not okay. As we head toward our second Mother’s Day during COVID-19, America’s mothers are in crisis. They have been for months. While fathers are taking on some of the caregiving responsibilities, study after study has shown that it’s mothers who are bearing the brunt. The challenges we’re facing aren’t new. But they are exacerbated by the pandemic. And it’s time for change.