As communicators, it’s our job to simplify our messaging so ALL our audiences understand what we’re sharing and why. That’s why we’re sharing why readability is important, what readability score writers should aim for, how to simplify complex messaging and how to use Microsoft Word to test readability through our blog and free PDF download.
Read MoreI am outraged that black people like George Floyd, Ahmaud Arbery and Breonna Taylor are being killed, and without accountability. It is ugly, it is uncomfortable, and we do not get to turn away. I am committed to using my privilege and my platform to create a better world.
Read MoreOur brains are wired to look for things we recognize and find patterns. So when you’re trying to make a complicated concept easy to explain, comparisons are your friend! We’re including tips on how to use them in your messaging here.
Read MoreBeing invited to the table AFTER all the big decisions have been made can be disheartening AND make our work harder. So how do you ensure that you are looped in early and often? Here are three suggestions to try.
Read MoreWe’ve ALL had to adjust to our new reality—and in many cases, that means hitting reset on a campaign to ensure we’re focusing on what’s most important to our target audiences and clients RIGHT NOW, building messaging to meet their needs and moving our priorities forward. That’s why today, we’re taking you behind-the-scenes by revealing the first three questions we ask at the start of any new project. (Or when recalibrating.)
Read MoreMost Fridays, my husband and I take half an hour to read to first graders. Not only does the activity keep me grounded in Forthright’s mission and in a school setting each week, but it’s also a great place to be reminded of some communications lessons. Here are three things I’ve learned about communications from spending time reading with first graders.
Read MoreThe average email open rate ranges between 15-25 percent. SMS messages are opened more than 95 percent of the time. That’s a crazy stat! Forthright team member Lauren breaks down why texting is a critical communications tool—now more than ever.
Read MoreWe don’t have to tell you that families and school staff have a lot going on right now. Searching for information—and wondering what they can trust—just adds to their stress. That's why we’re sharing tips to ensure your audience sees and trusts your messaging.
Read MoreWith coronavirus diagnosis and information changing in mere minutes, we’re hearing how hard it is for everyone to keep a clear head and stay focused on best practices. So this week, I figured we could do what I always do when I feel overwhelmed: take it back to basics. Let’s revisit some crisis communications best practices.
Read MoreIn our 2019 Client Survey, our clients asked for more information on search engine optimization—also known as SEO. To get the scoop, we sat down with education SEO expert Jenny Munn.
Read MoreWriting the perfect pitch—and building reporter relationships—can be tricky, so we’ve created a pitching checklist just for you!
Read MoreFocusing your limited time and resources on those who would mean the most to your organization makes sense AND helps you accomplish your goals.
Read MoreSince millennials are here to stay, savvy school districts are shifting their outreach tactics based on how millennial parents are getting their information.
Read MoreCheck out these 2020 stats about the importance of email, along with our quick and easy email-writing tips and best practices.
Read MoreSavvy school district leaders will take this data and incorporate it into their outreach plans! We’ve included a quick checklist to see if your district is capitalizing on this opportunity.
Read MoreCan you answer one simple question: do you know why parents choose your school (or district)? And moreover — why did they choose your school out of all their options? And finally, consider this...why do they stay?
Read MoreWe share four tips to ensure that when you reach out to a reporter, they respond.
Read MoreWe asked our clients to tell us what big challenges they’re facing in 2020, and what they’re looking forward to learning.
Read MoreWinter break can be a great time for public school districts to communicate with parents. Here are three tips to get you started…
Read MoreEvergreen content is a message you can post any time. Its lifespan isn’t tied to an event (or season). If your organization writes stories or articles, this is a great time to re-share those.
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